Terms & Conditions

The ALLIANCE Website, (www.alliance-car-tyres.com) has been established by YOKOHAMA Europe GmbH as an information resource for customers and potential customers. The above mentioned ALLIANCE Website has been provided by YOKOHAMA Europe GmbH (hereafter: YEU) to inform customers, potential customers and visitors to the site about ALLIANCE and our product range.

By accessing the ALLIANCE Website, you agree to abide by the Terms and Conditions as stipulated below. If you do not agree to abide by the conditions in this notice, do not use the ALLIANCE Website or download any materials from it. YEU is entitled at its sole discretion to change, modify, amend, add or remove any part of these conditions of use and to change, amend or delete any features of the ALLIANCE Website at any time, without notice.

Intellectual Property Protection

YEU claims copyright to all items on the ALLIANCE Website, unless otherwise specified or referenced. All rights reserved. YEU grants you a non-exclusive and non-transferable limited license to use the ALLIANCE Website in the following way:

1) View and download information accessible through the ALLIANCE web interface.

2) Use information accessible through the ALLIANCE Website, subject to the conditions of use in this notice.

You agree that, subject to your use of the ALLIANCE Website in accordance with the license granted to you, as mentioned above, you will not infringe YEU’s copyright in the information you access through the interface or indirectly from the ALLIANCE Website. It is agreed that you will not modify any information or images nor in any other way infringe YEU’s copyright in the information. Except as explicitly mentioned in this notice, YEU does not grant any explicit or implied right to the user to any patents, copyrights, trademarks, rights in trade secrets or other intellectual property rights with respect to the content, materials, services, and other matter on the ALLIANCE Website.


Except as expressly provided otherwise in a written agreement signed by authorized representatives of you and YEU, all content on the ALLIANCE Website is provided without warranties of any kind, either explicit or implied, including, but not limited to, the implied warranties of merchantability or fitness for a particular purpose, title or the warranty of non-infringement regarding all materials and services on the ALLIANCE Website and your ability to or inability to use the site and its content.

The ALLIANCE Website may include technical or other mistakes, inaccuracies or typographical errors. YEU may make changes to the content on this site, including descriptions of any products listed herein, at any time without notice. The content of the ALLIANCE Website may be out of date, and YEU makes no commitment to update such materials or services. YEU assumes no responsibility for errors or omissions in the content or for information, materials, or services of third parties that are referenced by or linked to the ALLIANCE Website.

References to other companies or websites, their services and products, are provided without warranty of any kind, either explicit or implied. In no event shall YEU or its licensers or associates or suppliers be liable to you or any third party for any special, punitive, incidental, indirect, or consequential damages of any kind, or any damages whatsoever, unless this is caused through gross negligence or intent of YEU’s representatives, including, without limitation, those resulting from loss of use, data or profits, whether or not YEU has been advised of the possibility of such damages, or on any theory of liability, arising out of or in connection with the use of or inability to use this site or of any website referenced or linked to from this site. The use of the ALLIANCE Website or the downloading and acquisition of any materials through the ALLIANCE Website is done at your own discretion and risk, and with your agreement that you will be solely responsible for any damage to your computer system or loss of data that results from such activities.

No advice or information, whether oral or written, obtained by you from YEU or through or from the ALLIANCE Website shall create any warranty not explicitly stated in these Terms and Conditions.

The ALLIANCE Website can be accessed from around Europe and the world and may contain references to YEU’s products, services and programs that are not available in your country. These references do not imply that YEU intends to announce such products, services, or programs in your country.

Use of Information

If you provide any information in the course of accessing or using the ALLIANCE Website, you agree that such information will be available to YEU to use in any manner it sees fit, subject to applicable provisions of any legislation including (without limitation) privacy legislation. You also agree that you will not upload or otherwise provide any information which is defamatory, malicious or otherwise unlawful which infringes copyright or other proprietary interests of third parties.

Law and Jurisdiction

The ALLIANCE Website (excluding linked sites) is controlled by YEU from its offices in the state of Nordrhein-Westfalen, Germany. These Terms and Conditions and the agreement of which they form part, is governed by the laws of the Federal Republic of Germany excluding the rules of conflict of laws. However, YEU reserves the right to take legal proceedings in Germany or any other country to protect its interests or to enforce its rights whenever it deems appropriate to do so.

Entire Agreement Clause

These Terms and Conditions constitute the entire agreement between you and YEU with respect to the ALLIANCE Website and supersedes all prior agreements or previous discussions (written or oral) between you and YEU. This Agreement may be modified only by a signed agreement, or as follows: YEU may modify this Agreement by posting updated Terms and Conditions in the same location on the ALLIANCE Website where the previous Terms and Conditions were posted. If you continue to use the Materials, Services or our Website, then you will be considered to have accepted the updated Terms and Conditions.


A “cookie” is a small amount of data that is sent to your browser from a web server and gets saved on your computer hard drive temporarily. These cookie files store and sometimes track information about what you do on the site. This information makes it possible for us to offer and provide highly customized services. If you do not wish to have cookies stored on your computer, you can modify your browser to reject all cookies, or to notify you when a cookie is set. The “help” portion of the toolbar on most browsers will tell you how to do this. If you choose to reject all cookies, however, you will be unable to use the ALLIANCE Website services that require submission of information by you in order to participate.


The ALLIANCE Website may contain links to third-party websites that are not under the control of YEU. YEU makes no representations or warranties whatsoever about any other website you may have access to through the ALLIANCE Website. YEU expressly declares hereby that at the time when the link was made, the linked websites did not contain any illegal elements. YEU does not have any influence on the actual or future content of the linked websites. When you access a non-ALLIANCE Website, you do so at your own risk and YEU is not responsible for the accuracy or reliability of any information, data, opinions, advice or statements made on these linked sites; or for the quality of any products or services available on such linked sites; or for any damage or loss caused or alleged to be caused through or in connection with use of or reliance on the content, goods, or services available on or through any such link, linked site or its resource. YEU provides these links merely as a convenience and the inclusion of such links does not imply that YEU endorses or accepts any responsibility for the content or use of such linked websites.


If any provisions, in particular regarding the disclaimer but not limited to it, are not valid, this shall not affect the validity of the remaining provisions of these Terms and Conditions.

Privacy Policy

See link below to access the Yokohama Privacy Policy page which governs the use of all information acquired from you through the ALLIANCE Website.