Privacy Policy

ALLIANCE understands the importance of respecting and safeguarding the privacy of our customers and visitors to ALLIANCE Europe’s Website. This statement sets out our policy for dealing with personal information: it explains what types of information we collect through ALLIANCE Europe’s Website, how we use that information, to whom we may disclose it and how You can contact us if You have any questions about this policy.

The type of personal information that we collect from You will depend on how You use ALLIANCE Europe’s Website. Irrespective of the nature of the information that You provide to us You can be certain that we will handle in confidentially and only use or disclose that information in ways that are explained in this statement or where we are required to use or disclose the information by law.

General Data Protection Regulation

ALLIANCE has construed the following clauses and conditions pursuant to the General Data Protection Regulation and is willing to adapt them to possibly future developments in the data protection law. If the user finds an error or omission in our conditions the user is kindly requested to address to the Responsible Person who is named at the end of this document.

Personal Details: Confidentiality

ALLIANCE uses information that it gathers from You only for internal business purposes. Any information that You provide will be stored in a protected file, which is only accessible by select ALLIANCE Europe employees, who need this information to perform their work. This information is not shared with any other entities or individuals. ALLIANCE may disclose information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating ALLIANCE’ Terms and Conditions of Use. The same policy applies in cases where we believe an individual may be causing injury to or interference with (either intentionally or unintentionally) ALLIANCE’s rights or property, other Site users, or anyone else that could be harmed by such activities.

Purpose of Information Gathering

ALLIANCE’s primary goal in collecting personal information is to provide You with a customized experience. This includes personalization services, interactive communications, online commerce, and many other types of service. By knowing a little about You, ALLIANCE is able to deliver better service and more relevant content to our individual Site users.

Information gathered for competitions, games etc.

ALLIANCE gathers these details in order to establish contact with You. This data will not be stored any longer than deemed necessary for the specific purpose for which it was gathered.

Revocation of Approval to store Personal Information

Once you have agreed to the Privacy Policy and in particular to the storage of personal information, this approval can be revoked at any time. If you wish to revoke the approval, you can send an e-mail to revoke[at] with the subject “Revoke approval for storage of personal details”.


A “cookie” is a small amount of data that is sent to Your browser from a Web server and gets saved on Your computer hard drive temporarily. These cookie files store and sometimes track information about what You do on the site. This information makes it possible for us to offer and provide highly customized services. If You do not wish to have cookies stored on Your computer, You can modify Your browser to reject all cookies, or to notify You when a cookie is set. The “help” portion of the toolbar on most browsers will tell You how to do this. If You choose to reject all cookies, however, You will be unable to use those Site services that require submission of information by You in order to participate.

Inaccurate Information

If You think that any of the information You have provided to ALLIANCE may be inaccurate or out-of-date, please contact us and we will review the relevant information.


ALLIANCE Europe’s Website contains links to other websites. ALLIANCE has no control over these websites and therefore waives all responsibility for privacy issues on these websites.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address truncated by the last octet prior to its storage using the “_anonymizeIp()” method) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

You can opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Add on for your current web browser:

Responsible Person

The Responsible Person in our company is Mrs. Annette Mayer and can be contacted under the email address:

Further Information

Data Protection Officer

In case of complaints you can address to:

More information about the General Data Protection Regulation (GDPR) can be found under the following link: